About

Operators, not advisers.

Mass Acceleration builds and runs AI-operated businesses: our own, and our clients'. We help growing companies run on their own business system, one department at a time. We build it and run it; we do not just recommend.

The idea

One core is the “Mass”. Six lines are the “Acceleration”.

The mass is a business and everything it knows. The acceleration is the repeat work done well, in order, in six departments: Leadership, Finance, Operations, Sales, Marketing and Technology.

The person behind it

I'm Eric Cole, the founder. I started Mass Acceleration in Dallas in 2026 because the same work comes around every week in a growing company, and nobody has the hours to fix it. So I built a system that does the repeat work and asks a person before anything leaves the building. I run my own businesses on it, and I run yours the same way: I build it, I operate it, and you see every run.

Eric Cole · Founder, Mass Acceleration · Dallas, Texas

You own it

Your Core, your data, your records. Export everything any time. Nothing is locked behind us.

A person says yes

Nothing outward happens without a named person's approval. Every run is logged: what came in, what the Core did, who said yes.

You see the numbers

One measure per department, agreed before we build, shown as it moves. If we did not measure it, we do not claim it.

How we work

Map. First Fix. Grow.

  1. 1

    Map

    We map how your company runs today: every trigger, every handoff, every tool. You get the map whatever you decide next.

  2. 2

    First Fix

    One department, the one with the most repeat work and the clearest measure. We build it, run it, and show you the log.

  3. 3

    Grow

    The next department, in order, once the first one is running clean. One system, your data, your approvals.

We run our own businesses on the same Core. What we sell is what we use.

Questions

Short answers.

What does Mass Acceleration do?

We build and run AI-operated businesses, our own and our clients'. For a client we map how the company runs, fix one department first, then grow the system one department at a time.

What is the Core?

The business system we build and run for you. It takes in triggers (an email, an order, a bank feed, a date), does the repeat work, waits for a person's approval on anything outward, and logs every run.

Does the AI act on its own?

No. Nothing outward moves without a person's approval. Every run records what came in, what the Core did, who approved it and what went out.

Which department first?

The one with the most repeat work and the clearest measure. The strategy session tells you which, and why, before anything is built.

Where does our data live?

In your own tenant, in a dedicated data space with row-level security. Your records are never mixed with anyone else's, and they stay yours.

What does it cost?

It depends on the map. We quote per department after the strategy session, with the measure we will track written in.

How do we start?

Schedule a 30-minute strategy session. We map how your company runs today and show you exactly which department to automate first, and why.

Next step

Less busywork. More high-value execution.

A 30-minute strategy session. We map how your company runs today and show you exactly which department to automate first, and why.