Solutions

05 Marketing & Brand

Marketing should sound like you and be measured honestly. The Core drafts in your voice, checks drafts against your style guide, records where each lead came from and what it cost to win, and waits for your approval before anything publishes.

What we cover

The repeat work of marketing, run by the Core.

Six areas, each a set of jobs we have already mapped. Your strategy session picks the first one and the measure we will track.

Three examples, end to end

A trigger. The Core does the work. You approve. We measure.

Each example shows how the system is designed, not a client result. The rest of this department is mapped the same way.

Brand

Trigger
A scheduled content cycle or a brand question.
The Core
Checks drafts against your voice and style guide, flags drift.
You approve
Brand owner approves anything that publishes (web queue).
We measure
Revision rounds per asset.

Website

Trigger
A product, price or team change.
The Core
Finds the pages that are now out of date and drafts the updates.
You approve
Owner approves each page before it goes live (web queue).
We measure
Pages out of date.

Lead generation

Trigger
A form fill, download or campaign click.
The Core
Records the source, scores the lead, routes it to an owner.
You approve
Owner confirms routing rules (web queue).
We measure
Leads with a known source.

What you get

  • Content in your voice, scheduled, approved by you first.
  • Every post and campaign tracked back to the lead it won.
  • Spend against revenue, every month: the ROI question answered.

Works with the tools you have, and replaces them when that's better.

Next step

Start with marketing? Let us look.

A 30-minute strategy session. We map how your company runs today and show you exactly which department to automate first, and why.

Schedule